PULP RIOT - BRAND RENOVATION
Total rebrand of Pulp Riot - a salon professional haircare brand who’s mission is to empower every artist with the tools they need to create and embody the ethos - You are the Artist, Pulp Riot is the Paint. The renovation included a full overhaul of the salon centric in store environment (across 500+ stores), streamlined carton & tube design for semi-perm products, new brand guidelines and a brand tool kit that provided 300+ paint swipes and 160+ product shots.
